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- <text id=89TT1575>
- <link 89TT1908>
- <title>
- June 19, 1989: "Lead, Follow, Or Get Out Of The Way"
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- June 19, 1989 Revolt Against Communism
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 43
- "Lead, Follow, or Get Out of the Way"
- </hdr><body>
- <p> For all his clout in Hollywood, Martin Davis, 62, would
- never be mistaken for a movie mogul. He is a soft-spoken man who
- clearly lacks the bravura of his former boss, producer Samuel
- Goldwyn, for whom Davis once worked as an office boy and press
- agent. But Davis is a man in a hurry. He leapfrogged to the top
- of Gulf & Western over two more senior executives after the
- death of conglomerateur Charles Bluhdorn. It took Davis just six
- years to transform Gulf & Western from an unwieldy, 1960s-style
- pastiche of unrelated companies into the more focused media
- giant that he renamed Paramount Communications the day before
- he launched his bid for Time Inc. He is fond of exhorting his
- employees to "lead, follow, or get out of the way."
- </p>
- <p> A native of the Bronx, Davis joined Paramount in 1958 as
- director of sales and marketing. After G&W bought the studio in
- 1966, Davis quickly rose to become the principal deputy to
- company founder Bluhdorn. When Davis gained control of the
- company in 1983, he immediately spun off some 100 subsidiaries,
- ranging from zinc mines to sugar plantations. Within 2 1/2
- years, he reduced the company's size by half.
- </p>
- <p> Using the proceeds from the sell-offs, Davis then began
- acquiring media properties like Esquire magazine and the
- Prentice Hall publishing firm. Wall Street applauded the
- restructuring and sent G&W's stock on a climb that earned
- shareholders a 240% return on their investment from 1983 to
- 1988. Davis became one of the highest-paid CEOs, reportedly
- earning more than $16 million in total compensation last year.
- </p>
- <p> Some former employees say Davis is an authoritarian manager
- who sometimes has difficulty keeping talented subordinates.
- Among the top-level Paramount executives who have gone to rival
- companies: Barry Diller, now chairman of Fox Inc.; Michael
- Eisner, chief of Walt Disney; and Dawn Steel, head of Columbia
- Pictures. Davis told FORTUNE in 1984 that he was "thrilled" to
- have made the magazine's annual list of toughest bosses. FORTUNE
- quoted a business associate saying, "He exceeds all of the
- qualifications for the category of s.o.b."
- </p>
- <p> Davis still tells friends that Goldwyn never got his name
- straight, referring to him as "Marvin." That slight dogs the
- Paramount chief to this day: he is often confused with Marvin
- Davis, the Denver oilman who is making a bid for Northwest
- Airlines. As the struggle for control of Time Inc. heats up,
- Martin Davis' relative obscurity is likely to end.
- </p>
-
- </body></article>
- </text>
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